Sicer opens a new Gallery in the American plant in Lebanon, Tennessee

Sicer, a leading company in the production of vitrified and decorative products for ceramics, is pleased to announce the opening of a new Gallery in the American headquarters in Lebanon, Tennessee.

A new showroom ready to welcome all customers of the US market created in the style that distinguishes all Sicer showrooms in the world.

The new SICER USA production plant was inaugurated in mid-2023 and is located in the heart of the US ceramic district. It expands over an area of ​​over 10,000 square meters and hosts brand new composting and ink filtering plants, strengthening Sicer’s commitment to sustainability and efficiency.

The new Gallery will be an evocative place where American and international customers will be able to admire the latest product innovations launched by the paint factory’s laboratories and interact with a dedicated Sicer team.

Sicer’s North American headquarters represents a fundamental point of reference for the company, allowing it to offer customized solutions that comply with American regulations and the demands of international markets, guaranteeing rapid response times, impeccable technical assistance and continuous support for maximum local customer satisfaction. It is important to remember that the majority of American ceramic producers are companies owned by Italian groups, which is why Sicer has decided to invest in this strategic area, to be even closer to its historic customers.

The new structure reflects the company’s standards of excellence, fusing tradition and technology and embodying Sicer’s distinctive identity as a global brand of quality and innovation “made in Italy”.

It should also be remembered that Sicer, in further support of the American market, is also present in northern Mexico with a production site that has cutting-edge systems for the production of fries, grits and compounds.